That's a good question- and I'm glad you poitned that out. I think that will come down to our marketing. If we let everyone know that the Valveman is giving you this information, then yes- there will be social incentives. And maybe that would be a good experiment: in one valve area write at the bottom that this message was brought to you by your valveman Ravi and have a control group where we keep NextDrop as a blackbox and people don't really know who gives the update (a NextDrop person, the valveman, a random bystander who happens to see when the water goes on) Wow- looks like I another experiment for our pilot ready to conduct! Thanks Nathan!